Playing Madden Makes You Smarter...About Football

A survey conducted by the University of Oregon’s Warsaw Sports Marketing Center has indicated that playing EA Sports Madden NFL can teach you important life lessons about football. The survey queried more than 15.000 NFL fans, testing their knowledge in categories ranging from game situations to the rules and business of sport. On average, NFL fans who played Madden regularly were found to have a 60% higher football IQ than the average football fan.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); “For 20 years, EA [[link]] SPORTS has been committed to delivering a truly authentic football experience with the Madden NFL franchise,” said Peter Moore, president of EA SPORTS. “The findings of the Football IQ study demonstrate the authenticity of the game and how much smarter gamers have become about the sport because of it. It also represents the impact this iconic game has had on the way football is played and experienced, both by players and fans.” The study also found that the more someone plays Madden, the higher their football IQ. The point of all this? Everyone should buy and play Madden NFL as much as possible. Somebody give the U of O sports [[link]] marketing department a gold star. They marketed the hell out of this one. Oh wait…is that an Eagles poster up there? How did that get up there? That was for my story on how hard Arizona can bite me… SURVEY FINDS PLAYING EA SPORTS MADDEN NFL INCREASES FOOTBALL IQ University of Oregon Survey Indicates Playing the Award-Winning Video Game Improves Football Intelligence What does it mean to bring an 8th man into the box? If you’re looking for the correct answer, you’re more likely to receive it from an EA SPORTS Madden NFL player than from someone who doesn’t play Madden. EA SPORTS, a label of Electronic Arts Inc., (NASDAQ: ERTS), announced today the results of a new survey by the University of Oregon’s Warsaw Sports Marketing Center, that determined fans who play the Madden NFL video game series are more knowledgeable about the game of football than people who don’t play the game. The survey found that Madden NFL players’ football IQ was 60 percent higher than people that don’t play Madden. The study, which surveyed over 15,000 EA SPORTS Madden NFL players and NFL fans, tested respondents in five categories of football knowledge: Game Situations, General Knowledge, History, Rules and Business of Sport. “It’s amazing to see how much football knowledge Madden NFL players have especially when you compare it to people that follow and know the sport well,” said Paul Swangard, Managing Director of the Warsaw Sports Marketing Center at the University of Oregon. “We also found the more time they spent playing EA SPORTS Madden NFL the higher they scored on the survey.” Out of a total of 36 questions, Madden NFL players answered on average 22 questions correct while people who do not play Madden NFL answered only 14 correct. Madden NFL players scored higher in each survey category, most notably in the General Knowledge and Business categories, where Madden NFL players scored 79 and 63 percent higher, respectively. Questions where Madden NFL players scored particular higher include: * What does it mean to bring an “8th man into the box?” o Madden Players – 83% correct o Non-Madden Players – 47% correct * What is the purpose of sending a man in motion before an offensive play? o Madden players – 59% correct o Non-Madden Players – 19% correct “For 20 years, EA SPORTS has been committed to delivering a truly authentic football experience with the Madden NFL franchise,” said Peter Moore, president of EA SPORTS. “The findings of the Football IQ study demonstrate the authenticity of the game [[link]] and how much smarter gamers have become about the sport because of it. It also represents the impact this iconic game has had on the way football is played and experienced, both by players and fans.” The More You Play, the Smarter You Are The survey also shows a correlation between the total hours of playing Madden NFL per week and football IQ, as scores increased the more a gamer played Madden NFL. A Madden NFL gamer who rarely plays the game attained an average score of 20.4, less than one hour a week scored 20.9, one to five hours per week scored 21.4, six to ten hours per week scored 22.4 and a Madden NFL gamer who plays more than ten hours a week earned an average score of 22.7. About the Madden Football IQ Survey The Madden Football IQ survey was conducted by University of Oregon’s Warsaw Sports Marketing Center in conjunction with Electronic Arts Inc. in July, 2008. The study included more than 15,000 surveys that were completed online. Survey results are nationally representative, and the margin of error for is the survey is ± 3 percent. About the James H. Warsaw Sports Marketing Center Established in 1993, the James H. Warsaw Sports Marketing Center is one of the world’s premier sports education and research programs. Housed within the University of Oregon’s Charles H. Lundquist College of Business, it has become a model for sports-business programs across the country. The program offers degrees at both the undergraduate and graduate level and is active in industry outreach through its consulting, research and annual events including the Women in Sports Business Symposium.